PORTFOLIO
Damion launched, built, and managed the Life Time Vestavia Hills Instagram account from the ground up, overseeing the strategy, creation, and execution of every piece of content through November 2025.
From concept to capture to publication, he developed a cohesive visual identity, produced high-quality photo and video content, and translated the energy of the club into a compelling digital presence.
Through consistent storytelling, intentional branding, and platform-specific strategy, the page grew into a polished, engaging channel that reflected both the premium Life Time brand and the unique community of the Vestavia Hills location.
This work required equal parts creative direction, technical production, and long-term vision—ensuring the content not only looked exceptional, but served a clear purpose in driving awareness, connection, and trust.
More of His portfolio—spanning portraits, headshots, real estate, event coverage, and more—can be viewed below.
Brands
Trusted to photograph the official headshot of Charles McPherson, Founder of The McPherson Companies and CEO honored in the Birmingham Business Journal’s 2025 CEO Hall of Fame. This image was used in connection with the official recognition, reflecting a standard of professionalism trusted at the highest level of leadership.
Headshots
Portraits
Events
Real Estate/Interior

